Back in 2009, Shellen and Chris Wetherell, who were instrumental in creating Google Reader, foundedÂ a company called Thing Labs, a social app shop. Their main product was Brizzly, a web-based social reader and third-party Twitter and Facebook client.
Although Brizzly was never in a position to compete with hard-hitting apps such as Seesmic and Tweetdeck, they caught the eye of AOL. The company has struggled to integrate modern social aspects for years with little or no success; their strategy seems to have revolved around buying second-tier applications and throwing away those startupsâ€™ talent and userbases.
As we remember back in 2008 Socialthing, a FriendFeed competitor, and Bebo were aquired by AOL and later transitioned to AOL Lifestream.
As you see these companies transition into AOL control watch intently for Brizzlyâ€™s (d)evolution as part of the AOL family, and watching Thing Labsâ€™ talented staff even closer.