Things are quickly changing since Steve Jobs passing, though it looks like they are not for the good.
During the opening ceremonies for the summer games, Apple began airing a series of cheesy new commercials featuring an Apple Genius technician. All of the commercials feature a single actor that portrays an Apple Genius Bar employee in which demonstrate that their job is to explain to confused Mac users how to use their device, and to non-Mac buyer know that they have been deceived.
Right now, you can watch the new commercials they telecasted on their YouTube channel.
In “Mayday”, the Apple Genius rescues a passenger on a flight by helping a passenger make an iMovie in minutes that the passanger forgot that it was his wife’s anniversary.
In “Labor Day”, the Apple Genius gets interrupted by a soon-to-be father knocking on his door at 4 am asking for help make a photo card to announce the birth. Also, this is while his wife is in labor. Better check your priorities.
In “Basically”, the Apple Genius discusses with a customer who “basically just got a Mac” and makes fun at the customer sating that it lacks OS X applications, such as iPhoto, iMovie, Final Cut, and Garageband.
This is a lot different from Apple’s commercials in the past. Even if you do not like Apple, it is hard to dispute for the company’s commercial. Some of the most memorable commercial include the famous “1984” ad for the Superbowl to introduce the Macintosh, 1997’s “Think Different” commercial, and the more recent John Hodgman and Justin Long “Get a Mac” commercial in 2006. When you compare it to today’s Apple ad, they are horrible. The ads are greatly complex compared to the commercials in the past. They look so cheesy, so dumb, and so silly.
You got some of Apple’s greatest commercial: “1984”, “think different”, cheesy dumb ad. WHO GREEN LIGHTED THIS COMMERCIAL, AND WHO THE HELL GREEN LIGHTED THE CHOICE TO AIR THIS COMMERCIAL ON NBC DURING THE SUMMER GAMES FOR $1 BILLION DOLLARS.