In a first for any Internet company, Google hit one billion unique visitors in May, according to the results of a comScore report first reported in the Wall Street Journal. Especially notable is the fact that Google beat Facebook to the milestone.
Google may have led May with an 8.4% boost in unique visitors that propelled them just over the one billion mark, but Microsoft was close behind with a 15% gain of its own to 905 million. Intriguingly, Facebook experienced an even larger percentage surge of 30%, netting them about 714 million users.
The comScore data is based on its â€œglobal measurement panelâ€ of two million users. Think of it as an analogue to the way Nielsen families are used to calculate television viewership. And while comScore receives page view data from 90 or so of the top web content publishers, Google doesnâ€™t share theirs. So no, these numbers arenâ€™t gospel. But theyâ€™re based in solid statistical realities.
Obviously, this doesnâ€™t represent the ultimate victory of Google over its rivals: Facebook is still leading in terms of time spent on the website. Users logged 250 million minutes on Facebook in May alone, versus Googleâ€™s 200 million and Microsoftâ€™s 204 million.