Following 25 yeas from the introduction of the company, Microsoft has made the first major logo change in the company. Since 1987, Microsoft has been using its solid, boldface, italicized logo since 1987.
The new logo, which Microsoft has said it is intended to “signal the heritage but also signal the future — a newness and freshness” (Jeff Hansen, Microsoft’s general manager of brand strategy), incorporates the multicolored Windows symbol with the Microsoft name. The new logo is the fifth time the company has changed its logo since the company was founded in 1975, and the second time since it went public in 1986.
The Microsoft text is using the Segoe font, a propitiatory font that Microsoft owns and used in product marketing for several years and used frequently in the Windows 8 operating system. In addition to the font change for the company name, Microsoft logo will also include a symbol, a square formed by four smaller multicolored square (red on the upper right, green on the upper left, blue on the lower left, and yellow on the lower right), which has direct relation to the Windows logo in the past years. Jeff Hansen has said that the colors in the symbol are to convey “the diversity of our products and the diversity of people that we serve.”
Though Microsoft has a new logo, the new logo seems like it is a rehash of the company’s past work; specifically the Windows 95 commercials as seen in these YouTube video.
Additionally, for some reason, I am waiting for Microsoft to do something similar with the Windows 95 commercials for the Microsoft symbol.
The rollout of the new logo is slated for Thursday and will appear on several well-trafficked areas of Microsoft’s website as well as the various social networks.