What Was The Real Cost Of Sony's Network Outage?
After the first major attack to Sony’s network, we all knew this wasn’t going to be a very good year with Sony. And we were right, Sony expects the attack to cost the company about $170 million.
The company says that it expects a decline in profits in multiple areas, which includes gaming, over the coming fiscal year which operates from April 1, 2011 to April 1, 2012.
This report comes right after the company anticipates a $975 million profit for the 2012 fiscal year, that would be Sony’s first net profit in four years. Fiscal 2011 is a different story, Sony posted a net loss of $3.2 billion, the biggest drop since 1995.
Sony’s outlook is predicted to be the same as last year, calling for 15 million units of PlayStation 3 to be sold and 27 million TV sets.
In relation to the Japan earthquake, Sony posted $274 million in charges to recovering from the earth quake and an estimated loss of sales of $63 million during that period. Although, the company plans to recover that cost from insurance.
Sony has been on a rough road for the last couple of months, hackers have compromised security at Sony more times than we can count on one hand. It is going to take a lot to gain users trust back after this. Compromising some 77 million users’ private information, hackers have put Sony into a tail spin. Since then, the network has been up and down several times as Sony tries to get it right.